How The Process Works
My Expansion-Ready Branding & Online Presence process
How the Process Works
A 6-week done-for-you process to elevate your brand, packaging, and online experience — so you can attract more of the right customers, turn first-time buyers into loyal fans, and increase sales across all channels.
Week 1
Brand Alignment
I start by making sure your brand visuals are working for you, not against you.
I'll review your existing branding, packaging, and online presence, then create a clear visual direction that helps you attract the right customers, reflect your product's quality, and move toward your business goals- whether that's scaling online, raising your prices, or preparing for retail.
If your visuals don't match the quality of your product, you'll keep attracting the wrong customers-or worse, none at all. This step sets the tone for everything that follows.
Weeks 2-3
Packaging Design
Next, I’ll bring your products to life. I’ll design packaging that elevates perceived value and reflects your brand story, so you can confidently raise prices and stand out in e-commerce. We’ll focus first on your 2–5 hero products — the ones that drive first impressions and sales. They set the tone for your entire product line. Once those are dialed in, we can apply the same visual system to your remaining stock-keeping units (SKUs).
Why it matters:
Premium packaging helps customers feel confident about making a purchase and justifies a higher price. It turns your product into a brand experience, builds trust instantly, and makes scaling into retail or partnerships possible. And because customers buy with their eyes, great packaging not only boosts add-to-cart rates — it keeps them coming back for more.
Weeks 4-5
Online Experience Refresh
Your website is often your first (and most important) sales channel — so it needs to match your brand and packaging.
I’ll refresh your key pages (homepage, product page, collection page) and provide guidance on photography and content, so your online presence feels cohesive, intentional, and conversion-friendly.
Most customers will find you online before they ever hold your product in their hands. A site that looks great and sells well is essential. Cohesion builds credibility. A clear structure keeps people engaged. Conversion-focused design moves them to buy — so you stop leaking traffic, boost conversions, and build a brand customers come back to — not just once, but again and again.
Week 6
Final Touches & Launch Support
In the final week, I’ll pull everything together and deliver polished supporting assets — like a retail pitch deck, social media templates, or email styling — so you’re ready to show up consistently across all channels. Consistency builds credibility. Whether you're pitching to retailers, posting on Instagram, or emailing your list — your brand should feel intentional and aligned everywhere. These assets make sure your new look doesn’t just sit in a folder — it drives attention, builds trust, and fuels both new and repeat sales.
A Track Record of Visual Impact
Here’s a look at my past work—different industries, same results: elevated branding, clean execution, and visuals that convert. Wellness and Lifestyle brands, you’re next.
